NYC bill would ban grocery apps from advertising 15-minute delivery times
nypost.com
nypost.com
Also, as an avid user of 15 minute delivery services. They really are magical. I have a super expensive mini-grocery store at the end of my block, but for the same cost, I could have the same item delivered to me in about 5 minutes on average. I also wonder if the market/legal system already has corrections for any negligence on the part of the business. If they know that it's dangerous to, say, extend their "15 minute" border too far, forcing delivery people to push it and someone dies, that seems ripe for a massive liability issue.
If I am these delivery companies, I would be working over time to ensure everyone that this is a legitimate, good-producing service. It's a similar struggle Uber/Lyft have been dealing with. Clearly the right direction, but the execution might require some polish.