Wordle is a spam engine. The game isn't that difficult -- it's been solved by several folks and it can always be won. The "share" button is the spam engine.

If you play to enjoy it and don't press "share", well done. If you press "share", be ready to burn in the level of hell reserved for spammers.

Fortunately, the NYT will screw this up and try to monetise it which will destroy its popularity in a short time.