I've also begun to thing of Wordle as a meme. I know virtually anything could be framed as a meme, but there's specific aspects of Wordle and its rise in popularity that make it a particularly apt description. Its viral spread was fast and resonant. It's super easy to consume. Think pieces dissecting it end up in mainstream publications. The story about its origin gets mythologized.
And, most importantly: unending riffs on the base meme. There's basically infinite Wordle clones with slightly (or very) different rules. And the shared results themselves can be riffed on as well. It's done a thing that's usually reserved for image memes: it's created a whole new language that people are using to make fun(ny) things.
It's just really interesting to see that happen with a game.