I loved seeing how giddy Linus got while testing Valve's Steamdeck, but when it comes to actual benchmarks and testing, I would appreciate if they dropped the entertainment aspect.
I feel like they've successfully developed enough clout/trust that they have escaped the hell of having to pull punches in order to assure they get review samples.
They eviscerated AMD for the 6500xt. They called out NZXT repeatedly for a case that was a fire hazard (!). Most recently they've been kicking Newegg in the teeth for trying to scam them over a damaged CPU. They've called out some really overpriced CPU coolers that underperform compared to $25-30 coolers. Etc.
I bet they'd go for testing this sort of thing, if they haven't already started working on it already. They'd test it and then describe for what use cases it would be unlikely to be a problem vs what cases would be fine. For example, a game-file-only drive where if there's an error you can just verify the game files via the store application. Or a laptop that's not overclocked and only is used by someone to surf the web and maybe check their email.
https://linustechtips.com/topic/1410081-valve-left-me-unsupe...
> for starters i think the lab is going to focus on written for its own content and then supporting our other content [mainly their unboxing videos]... or we will create a lab channel that we just don't even worry about any kind of upload frequency optimization and we just have way more basic, less opinionated videos, that are just 'here is everything you need to know about it' in video form if, for whatever reason, you prefer to watch a video compared to reading an article
I think the current industry players have tunnel vision and are too focused on their balance sheets. Things like reputation, trust, and goodwill are crucial to their businesses, but no one is getting a bonus for something that doesn't directly translate into revenue, so those things get ignored. That kind of short sighted thinking has left the whole industry vulnerable to up and coming influencers who have more incentive to care about things like reputation and brand loyalty.
I've been watching LTT with a fair bit of interest to see if they can come up with a winning formula. The biggest problem is that in-depth technical analysis isn't exciting. I remember reading something many years ago, maybe from JonnyGuru, where the person was explaining how most visitors read the intro and conclusion of an article and barely anyone reads the actual review.
Basically you need someone with a long term vision who understands the value you get from in-depth technical analysis and doesn't care if the cost of it looks bad on the balance sheet. Just consider it the cost of revenue for creating content and selling merchandise.
The most interesting thing with LTT is that I think they've got the pieces to make it work. They could put the most relevant / interesting parts of a review on YouTube and skew it towards the entertainment side of things. Videos with in-depth technical analysis could be very formulaic to increase predictability and reduce production costs and could be monetized directly on FloatPlane.
That way they build their own credibility for their shallow / entertaining videos without boring the core audience, but they can get some cost recovery and monetization from people that are willing to pay for in-depth technical analysis.
I also think it could make sense as bait to get bought out. If they start cutting into the traditional review industry someone might come along and offer to buy them as a defensive move. I wonder if Linus could resist the temptation of a large buyout offer. I think that would instantly torpedo their brand, but you never know.
https://www.rtings.com/monitor/tools/table
They rigorously test their hardware and you can filter/sort by literally hundreds of stats.
I just built a PC and I would have killed for a site that had apples-to-apples benchmarks for SSDs/RAM/etc. Motherboard reviews especially are a huge joke. We're badly missing a site like that for PC components.
Userbenchmark has benchmarks for SSDs[1] and RAM[2]. Can't help you with motherboards though.
https://www.reddit.com/r/hardware/comments/dzdacg/userbenchm...
It wasn't one event, more like the ratings for CPUs just became laughably, transparently, utterly worthless, to the point where Intel i3 laptop CPUs were scoring higher than top-end AMD Threadripper CPUs. And they refused to acknowledge any issues.
Within a month or two after AMD started shipping CPUs with more than 8 cores, they tweaked the algorithm to ignore >8 cores. And various other ridiculous changes that hurt AMD's rankings.
fwiw the best motherboard comparison I found was on overclock.net[1]. It didn't list everything I cared about, but it was a great starting point
[1]: https://www.overclock.net/threads/official-intel-z690-mother...
> apparently WD released an NVMe drive that's faster than Intel Optane
"Faster" is a matter of opinion; it depends on what you're optimizing for. Optane obviously has faster random reads, but it's not so great at sequential writes. The UserBenchmark score tries to take all of that into account: https://ssd.userbenchmark.com/Compare/Intel-905P-Optane-NVMe...
Worse yet every time I benchmark one of my machines, I score significantly higher than the average user results for the same hardware. Perhaps the average submitter has crapware/antivirus installed or their machines are misconfigured (e.g. XMP disabled) which makes all their data suspect.
Regarding influencers: they're being leveraged by companies precisely because they are about "the experience", not actual subjective analysis and testing. 99% of the "influencers" or "digital content creators" don't even pretend to try to do analysis or testing, and those that do generally zero in on one specific, usually irrelevant, thing to test.
How about Tom's Hardware and AnandTech? If they don't count, who does? Years ago, I used to read CDRLabs for optical media drives. Their reviews were very scientific and consistent. (Of course, optical media is all but dead now.)
Like... what if LTT bought out Anandtech instead of trying to spin up a new 'labs' to replicate what has largely been lost (but still exists to an extent) in a few dusty corners of the tech journalism world.
I'm willing to give the benefit of the doubt, but there's so far been a lot of "just try me" and "we hired someone amazing" but I'll believe it when I see results!
1. https://www.anandtech.com/show/13092/future-plc-to-acquire-c...
2. https://ca.finance.yahoo.com/quote/FUTR.L?p=FUTR.L&.tsrc=fin...
So if LTT does start providing more objective benchmarks and reviews it could be a powerful market force.
Linus is welcome to chase whatever niche market he wants, but as a "purely informational source" he's got a pretty marred track record these days.
I'm also very curious to see a source on the "bribes he received from Nvidia/Intel", because I'm not finding anything that looks relevant on Google.
If LTT can succeed and provide good information, then what is wrong with their click bait thumbnails (or similar techniques)?
Take for example this recent video: "We ACTUALLY downloaded more RAM" [1] complete with grinning youtube face holding a stick of RAM marked '10TB' - and it's complete bullshit.
How can I trust the opinion of someone who publishes such embarrassing nonsense?
But okay, let's take a closer look at that video. When I saw it in my YouTube recs, I rolled my eyes at the clickbait and skipped over it, but I didn't see how it makes LTT look bad. In fact, I just gave it a fair shot and skimmed through it for myself, and it actually looks like a pretty solid explanation of memory hierarchy and swap space for beginners, packaged in a format that will increase its reach. I don't see what's bullshit about that.
Look, say what you will about clickbait, the unfortunate truth is that it gets views, which channels like LTT need to survive and grow. Linus is on the record saying he hates it, but they've done the tests to confirm that the stupid thumbnails and titles just perform better.
And come on, let's be honest here: How many people are going to click on a video titled "What is swap space?" or "You can use Google Drive for swap space on Linux" or something similarly boring? Even the best explanation in the world isn't going to get traction with a title like that. I looked for comparable videos and it looks like "What is Linux swap?" by Average Linux User (https://youtu.be/0mgefj9ibRE) is the next most-viewed video on the same topic. That video has gotten about 90,000 views since it was posted in 2019. By comparison, the LTT video has averaged about 100,000 views per day in the 16 days since it was posted.
So it looks to me like LTT took a technical topic that most people would never think about, found an angle to make it interesting to random people browsing YouTube, and tricked potentially thousands of people into learning something. What exactly is embarrassing about that?
Not sure about his other stuff you claim, I'm not a super big video guy for tech things (just let me skip and search ahead easily) but this came up with my friends a few years ago after people started noticing many videos from various creators going to this format of thumbnail.