No mention of how the ad crucially depended on viewers being able to access the site[1], and yet that site crashed under the anticipated load? SRE probably should have been part of the “tiny” $100k budget.[2]

I also completely forgot that it had music, which also feels like a waste.

[1] It communicated no information about the advertiser other than via that QR code.

[2] Edit: and if the $100k budget excludes the website costs, are they really bragging about being able to get a bouncing QR code in the screen and music rights for only $100k?