Fun fact... Their legal name to date is still Kenneth Cole Productions, Inc. as a reminder to resourcefulness and innovative problem solving.
Source: http://www.kennethcole.com/content/index.jsp?page=our_story&...
Source: http://www.kennethcole.com/content/index.jsp?page=our_story&...
The version of the story that is told on Kenneth Cole's website is still worth checking out.