I honestly don't understand this. If Google or Apple wanted it to happen, they could force those developers to learn Rust. Are you saying the people that wrote the products in question can't learn Rust well enough to achieve the goal?
Of course if they dropped all other development and told their employees to rewrite to rust, they may end up with a piece of software written in rust but no customers.
Now: rewrite 20 years worth of code.
Let's make sure we're clear: I agree --- and, further, assert that every other serious person agrees --- that memory safety is where the industry needs to go, urgently.
In that context, even a small architectural difference can be seen as a high barrier.