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Our post on how "rogue" cloud services are making their way into the Fortune 100/500/50 ... a response to 37Signals blog.

What makes Basecamp "cloud"? There's a material difference between software delivered as a service and ephemeral IT infrastructure (cloud computing).

I think of cloud using @davenielsen's OSSM description: services that are On-Demand, Self-Service, Scalable, Measureable. https://www.ibm.com/developerworks/mydeveloperworks/blogs/d8...

You're just talking about hosted software, then. That's been around since the 90s...

Using Cloud to mean abstracted server infrastructure is much more useful. Otherwise it's just a meaningless catch-all marketing term.