LTT's sponsored content is clearly marked and for videos with an ad read, the writing staff isn't informed what companies will get a spot in the video while writing. Seems like pretty solid editorial independence to me?
LTT's sponsored content is clearly marked and for videos with an ad read, the writing staff isn't informed what companies will get a spot in the video while writing. Seems like pretty solid editorial independence to me?
If [sponsor X] has done five high-dollar 'product showcase' videos in the past year contributing [Y] in revenue, and a separate review of [sponsor X]'s product is coming up, does the writer and/or editorial staff have any possible filters (whether or not intended) to protect the revenue stream for future 'product showcase' videos from that sponsor?
I tend to give LTT the benefit of the doubt, but that's why I say it's a tightrope. Once you have paid content (in any form), and not just ad spots, it complicates the relationships you have with your audience, and with your sponsors/advertisers.