I don't think it will be lucrative for fb because Microsoft is already working in that problem space, and has been for a while. They were working on it via Xbox Kinect back during the Xbox 360 days, and merged that into HoloLens suite 5-ish years ago I think. That's a big lead time, no matter how much money you throw at the problem.
Additionally, Microsoft actually is able to engage with the big corporate clients that want or have a need for data visualization, the US government chief among them. The "VR workroom" or conference call is a neat gimmick - the VR or AR security briefing or military planning session is a massive leap forward in capability, and there's a lot of money there.