Google Launches The Ultimate Jobs Killer
forbes.com
forbes.com
When the cotton gin was invented, it didn't just take a few jobs away, it eliminated the position of cotton picker. Nobody does that job any more because a machine was just too much better at it. (It probably invented a new position for the person who runs the machine, but that's a different point.)
In a historical pre-echo, Ely Whitney spent a lot of time and money suing planters for making illegal copies of his cotton gin.
I think in this case, though, I suspect it's used semi-intentionally because the plural "jobs" is more of a political buzzword than the singular. The issue is jobs, not any individual's job.
Checkout is the friction point this guy is focused on and probably will be how RFID is sold to consumers, but the real money in RFID is selling customer info to marketers.
Some fancy cart that has a built in scale and scanning mechanism to work as the self-checkout lanes do would help somewhat with theft issues, but would also be expensive, prone to breakage, etc. Why not just get a teenager or other low wage worker. Sadly, we have plenty of the latter.
Personally I enjoy going grocery shopping, especially when a trip to a farmer's market is involved. However, I can see how it's a turn off to deal with food when your eating habits consist of frozen pizza and chips.
Supermarket clerk is hardly an ultimate job.
Tediousness of checkout is as much a psychological issue as a real one. I rarely spend more than a fraction of the time checking out as actually selecting the groceries I want.
Produce usually doesn't have a barcode, especially anything sold by weight. Bakery items often have no barcode either.
The problem of trying to buy an entire week's worth of groceries for a whole family in one shot isn't addressed at all by google wallet. It sounds like this guy should look into some sort of service that delivers groceries to his door. (Which could create jobs, incidentally)
Teenagers at the very least have not yet even had the time to be in the job market to acquire advanced skills. Will advances like this completely solidify the new life stage called 'adultolescence" while at the same time change the experience of what we now call adolescence?
We have interns, but by law, interns can't produce real output or you'll get your pants sued off. This prevents internships from being apprenticeships, where someone could earn a bare living and a learn a tradeskill, then move on to earning a good living with that new skill.
When I lived in the area I only used the system once because it just took too long. My mom stopped using it because she found on one trip she had effectively stolen two items by forgetting to scan them and was so horribly embarrassed she gave up on it.
A UK supermarket did scan-as-you-pack maybe 15 years ago. They've since been bought out and that option no longer exists, but it's hardly revolutionary or something that's only just becoming possible thanks to Google Wallet.
What seems bigger though is the next step possibility. SAYP allows you to save on headcount at the tills alone (and even then not by much as you still need some form of check-out procedure to manage the exit handover), which is hardly where the majority of the staff load comes. No; surely the bigger retailer benefit comes from moving away from these huge edge-of-town barns altogether?
If I signed up with Tesco Clubcard, they'll already populate an online shopping basket with a regular shopping load that's typical of my purchasing habits, automatically, and deliver that to my door. (I mention Tesco because I know this from others, not that no rivals exist). Ocado operate as an online-only grocery business with picking and packing systems as sophisticated as any to ensure speedy delivery of intact groceries without packing cases of mineral water on top of soft fruit.
What the author is describing is frankly a primitive system. Go the whole hog, be the grocery Amazon. Eliminate the need to have a retail barn that's kept attractive, temperature controlled and has a small army constantly stocking shelves. Eliminate the need for each town to have so many large presences per retailer with a constant feed of large trucks keeping them stocked and operate primarily out of regional distribution hubs. Then you'll see the real retailer cost savings.
Can Google Wallet schedule your weekly/monthly/periodic shopping list
for the following items from <your-regular-store>?
- <item-1> - <quantity>
- <item-2> - <quantity>
- ..
[Yes, schedule now] [No] [Change item-list and schedule]
..should be the eventual evolution of such a service.Still, I'm not convinced that it makes sense for my 'wallet' to be doing this.
Amazon does this, though imperfectly, and in fact it suggested me a periodic purchase plan of diapers after I bought it from them a couple of times.
Also, I have to wonder about theft. How many people are just throwing things in the cart, and not scanning?
Yep, this will really speed things up.
Instead of scanning items on the way out, (i.e. "beep...beep...beep...beep...beep") people will scan as they shop "okay... just line up the cameraaaa... hmm it's not seeing it, turn the phone a bit... oh i beg your pardon hang on [moves out of the way of another shopper who also wants a can of baked beans]... [phone grabs barcode]... ah finally... beep." - one can of baked beans purchased.
Can't wait!
Also, given how fragile self-scanning checkouts are - presumably calibrated to prevent shoplifting - how will scanning stuff yourself and then walking out with it be acceptable to supermarkets?
Having said all that, I think elimination of the traditional supermarket is more in line with what I want in the future. There was a startup on here that talked about having no customer-accessible store. The customer orders from home, drives up in their car, the store loads the order in the car and collects the money, and the customer drives home. Eliminating the customer's driving is a logistical nightmare, but I expect that will eventually be solved, too.
I've used internet supermarket shopping in the past, when I didn't own a car. It was reasonably good, and you paid £5 for delivery within a 2 hour window. You would tend to sometimes accidentally buy a weird size of some item though.
Seems like a lot of hassle.
Self-scanners have been around for several years. Market District in Pittsburgh had them in 2005 when I lived there (http://gadgets.boingboing.net/2008/09/01/review-grocery-stor...). They never caught on, and ultimately the company stopped using them in 09 (http://www.post-gazette.com/pg/09226/990741-28.stm note: this article doesn't provide any details).
The problem is theft prevention and time. Every so often (appx every 10 customers), they would randomly check every item on your receipt. You think you're done, but you aren't, they need to check every item on your receipt.
The thing that IS potentially a game changer in this regard (which the article doesn't mention) is RFID. With RFID combined with Google Wallet, the theft prevention problem can be solved much easier (ie alarm goes off if you are stealing)