inb4 HN stories about Canadian truckers are just gorilla advertising for self-driving trucks! New marketing slogan: "Self-driving truck don't need to get vaccine" /s
Even there many of the stories have been about tech company involvement; GoFundMe, data leaks, social media bans, etc.
Canadas moves on bank accounts and how that ties to crypto robustness is already being discussed :)
Guerrilla.
The last time I saw a promotional sidewalk character in action frantically waving his signage, has was in an actual gorilla costume, not revolutionary but that's advertising.