I remember, when I first moved to the west, I was staying with an European family. The husband-wife duo were so tensed for weeks that their 17 year old son did not have a girlfriend! This was new to me. They finally relaxed when he went with a girl for dinner one day :)
In the east(at least in India) the saying is "Pehele naukri, phir chokri" meaning, "First job/income, then girl". Almost all parents(and also the society) expects that guys/girls first have decent education and foundation to get a job/income. And then they can think of cuckooing.
So, I don't understand where are you getting your signals from when you say "everyone" and who your target audience is.