Ask HN: Who takes the decision about buying a SaaS product in small companies?

We're a bootstrapped SaaS startup that helps you go from code to cloud in a few simple steps (you can use our platform or your own cloud platform). As we are a team of developers with ZERO marketing experience, we don't know who should we reach out to in a company to sell the product. Is targeting the tech-leads and senior developers a good idea? We know they most likely are not the people who take the decision but they understand the best what we do and the huge value they get from the product.