fwiw, I am not the biggest fan of Google's level of control either, but I think that the ideas in the video stand for themself. Forget the Chrome-specific stuff and just focus on the basic UX concepts.
Without providing some specifics, your comment comes across as pretty shallow and more about your dislike of Google than criticism of the actual ideas.
Here are some of the ideas that I think stand on their own regardless of who presented them:
- EV's cannot be trusted by users because different entities can have the same name, how is the user going to vet that?
- EV's have a problem of corporate name != domain name, how is the average user going to figure out if it's the right entity?
- Domains are difficult for users to verify because there are so many permutations possible with all the new TLD's, as well as subdomains
- URL's are difficult to read because paths are often non-human readable
- URL's are hard to share through non-digital means
and more... lots of generally applicable stuff that isn't all a giant Google conspiracy.
What is terrible about these ideas?