> Our Mercedes-Benz advertising is positioned to fit nonconformists who scoff at "status symbols" and reject flimflam appeals to snobbery.
I guess it depends on the market, but driving a Mercedes to me screams status symbol and snobbery.
I guess it depends on the market, but driving a Mercedes to me screams status symbol and snobbery.
https://i.pinimg.com/564x/c3/21/d5/c321d520ec1207059c42fcbca...
By the 2000s, their dealerships' guides for top-end models (i.e. G class) spoke about how you had to get a new style once you bought a G class as you had become a new person.
Perhaps MB should go back to their roots.
There are many examples of products that are plebeian in one market and premium in another, between countries with similar incomes.
I find it ironic when the actual brand they could have bought would be cheaper and probably better quality manufacturing control etc.
The lack of an expensive logo adds a lot of value for those people.
But remember doesn’t even matter if the person buying the Mercedes is doing so because they’re a snob and want a status symbol. All that matters is that they they scoff at snobbery and status symbols — and that the ad works on them.