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"Imitate, Assimilate, Innovate" - credited to jazz trumpeter Clark Terry (b 1920), so hardly a new concept. Also, these days I see a lot of content creators only making it to the first stage, mindlessly aping others or creating short-form unoriginal material for TikTok etc; being 'original' seems not really to be a priority.

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I think there's two reasons that things seem less original these days: Prior to the internet that first stage was hidden from view until someone made it to the second stage. Digital tools have made creation accessible to pretty much everyone with the technology.

I'm not sure I know TikTok content too well but I think it's a good thing that people are creating a little more than consuming. Even if it's a blatent copy of something else.

Are most TikTok posters even trying to create something? My understanding is the majority are trying to participate in a trend or show off to peers.

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