Is this a moral fatigue problem? People are fed up of hearing that common action X "causes" Y, regardless of how true it is?
Are we going to go back to smoking, leaded petrol, and polio? After all, the evidence against those was only statistical.
(There may also be diminishing returns / age effects; after all, I'm only 40, and just about remember what a smoke-filled room smells like, or the tang of leaded petrol. For the dominant 60-and-up group of voters, the air is cleaner than in their childhood, so what's all this talk of "air quality crisis?")