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Wanna know the best part? The CTO also said that they got the term from....wait for it...Douglas Hofstadter.

Let that sink in for a moment.

I think ol' Dougie was trolling them and never thought they might actually run with it.

Edit: source for the incredulous https://mobile.twitter.com/boztank/status/149366154542687027...

Douglas Hofstadter also contributed to Metafont, which is the 80s version of the MeTaVeRsE.

In that it sounded cool to tech people, but other more traditional approaches to doing the same thing ended up being much more successful?

That's one meterpretation. I still haven't met a tech person who thought the metaverse sounded cool, though...

If they're on HN they're certainly keeping quiet about it.

He also had a book called “Metamagical Themas.” (Anagram of “Mathematical Games”)

Yea, I saw that too. And I agree, in that I wager too that Hofstadter is either having some fun or was unaware of the context or intended use or all of the above.

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