Generally speaking I search Reddit for genuine looking negative reviews not the glowing ones. I'm looking at Reddit to steer me away from obviously bad choices.

Basically, shilling has become so pervasive that positive reviews are automatically untrustworthy regardless of source or apparent trustworthiness. It wouldn't even surprise me to find that companies are generating fake negative review content without ever endorsing their own products, but it's at least a tiny bit harder to fake genuine modes of failure to report on.