- It contains 100% signal- no noise- and provides helpful related links if you need more information.
- Pages are organized and brutalist.
- Every page has a steward who (thanklessly) keeps the information accurate, up-to-date, and ad-free.
Contrast this to Google:
- 50-100% noise (depending on the query; more information requires more queries and therefore less signal)
- SERP pages are disorganized and absolutely riddled with UX dark patterns (modals, banners, autoplaying video, etc). Many pages with good info are over-styled/over-javascripted/over-languaged, and finding the one or two sentences you're looking for is a chore.
- One-off SEO spam plagues everything; ads and affiliate links are pervasive. Stewardship is a waste of time.