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Really nice execution! How is it monetized though? I don't see any ads, only an "upsell" to a native app but it also appears to be free?

Edit: I see the ad sidebar now. FYI on my first visit I played for several minutes and this never opened

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I wonder if the delay is intentional so users start paying and want to finish. If they saw ads, they may immediately leave. Also ads can slow down a website load times so the delay may be for SEO.

It's intentional. The first 5 games are ad-free. Most of the ad-revenue are from people who stick, so I kind of try to give people the best experience the first 5 games.

Isn't that kind of like penalizing your regular - repeat customers?

Except they are not his "customers", they are his product :)

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