I agree 100%. I think from an investment perspective putting most of your time into marketing yields the highest return.
My biggest struggle so far is: How do I find those people to "sit and talk" to? Any advice on that?
My biggest struggle so far is: How do I find those people to "sit and talk" to? Any advice on that?
Who do you expect to use this product day in and day out? And then make it even smaller and go look for those people on LinkedIn, Reddit, HackerNews, Twitter, etc.
Then just hit them up. You don't have to be selling necessarily, you can simply be asking about the problems they might have or looking for feedback on something.
Obviously this depends a lot on B2C or B2B, but there exists a community of people somewhere with the problem you're trying to solve or a company which is kind of a community :D.
If you can't find an audience, then I think that also answers your question.
So, you should go ahead and subscribe to my newsletter. It's pretty good:
What did one AAA battery say to the other?? Always be celling.