> Yeah, but if I remember correctly, actual farm operations were profitable, right? The marketing is just extra, or what it evolved into.
Not really, there are different levels of profitable. Some extremely efficient operations can be profitable at scale, but no one is getting rich.
The places like you describe (have half a cow from one in my freezer now, from just outside Chicago) operate on marketing to upscale customers via advertising/co-marketing deals at fancy/local restaurants.
They also operate a number of farmers markets booths at about a half dozen markets in the city each weekend, and that is both a marketing and sales angle. This is where they pick up a large amount of their weekly subscriptions, and folks like me who order half a cow each year.
> I assume the biggest draw is the lifestyle ideals. It seems a common dream on this community.
I agree the idyllic dream sounds pretty great. However I'd suggest trying to not jump feet first into it. My parents were organic market garden farmers (one of their specialities was mushrooms), and if you need to at least break even your job will look far more like marketing/sales with a bunch of back-breaking physical labor in between than farming or gardening. Animal husbandry is just as involved with the bonus of random emergencies popping up at inconvenient times.
The successful farms in the space tend to focus their time on the "business side" of the operation, and have the standard hired help the large farms have to actually run most of the farm itself. If you've ever visited a "small farm" that did weekend tours this is typically the model they are utilizing.
At "hobby farm" level it can be pretty relaxing if you have no need for the income itself, and don't mind putting good money after bad towards equipment to make your life easier. I've seen these operations work out, but lots of times these folks have an extremely hard time integrating into their new community and tend to move on in a few years.
Just trying to provide a different perspective. Farm life is hard, and involves long hours for very little financial remuneration. I'd only even consider doing it as an absurdly over capitalized hobby.