I like this idea, with the refresher email (bonus points for the interval and options being tuned per product category) starting by asking

- still using, works

- no longer need (did its job), works (could still do the job)

- no longer need (did its job), spent

- still need, replaced (broken or worn/torn)

- didn't end up using it much, works (?)

and prioritizing contact especially around the issue spikes in the timeline for said product