Also, the US always has a lot to gain through war, or even the threats thereof. Even though no war has been declared, loads of expensive military equipment has been sold and shipped to the front lines just because of this saber-rattling exercise. The revolving door between the boards of Raytheon and Lockheed, lobbyist groups, and the cabinets of elected politicians means someone in a position of power always stands to gain from keeping the arms trade rolling.
The corporate media has always played lackey to those interests, and this time is no different. That can be true AND the fact that Russia is behaving aggressively can also be true at the same time.