No mention of the fine at all, and instead framed as "first SEC registered crypto interest-bearing security" (from BlockFi's page) rather than "[BlockFi] failing to register the offers and sales of its retail crypto lending product" and "the SEC also charged BlockFi with violating the registration provisions of the Investment Company Act of 1940" (both quotes from the SEC statement).
BlockFi also doesn't mention the "false and misleading statement for more than two years on its website" part that the SEC highlights, and instead says "Both the SEC and state-level agreements contain no admission or denial of wrongdoing or liability."
Going to be interesting to see how the space develops moving forward. Hopefully companies that continue to mislead people will eventually disappear, or at least not be this popular among the masses.