Coinbase Super Bowl Ad

Well executed FOMO ad, complete with time pressure and competition.

Parallels how to promote crypto to the public.

1) "What is it?"

2) "I don't know."

3) "Other people are doing it."

4) "What if I miss out?"

5) "I'm going to do it before it's too late."

Consistent messaging from all fronts.

"Buy crypto or be left behind. The revolution is now. Pay no mind to the fact that Bitcoin speculators have lost 37% since November and that we need more users lest speculators in our stock lose faith."

https://fortune.com/2022/02/11/crypto-super-bowl-ads-ftx-coi...

Subscribed for the postmortem about the outage during the commercial. I feel for those engineers on call right now.