OTOH, this seems like a blessing for the un[der]insured. But I took OP's comment to be one of critical optimism, not an attack on the company itself.
This is basically standard in 2022.
My local pharmacy will even let me convert prescriptions to mail-order with automatic refill with a few clicks online.
They'll also phone up my doctor and ask for a 90-day prescription to make it easier if I want. They'll also call the doctor and request refills when the prescription is up.
> OTOH, this seems like a blessing for the un[der]insured.
Yes, but only if people read the fine print. As in my example above, it's actually more expensive to use Mark Cuban's pharmacy than your local Walmart for many prescriptions.
They are relying on people's assumption that it's the cheapest pharmacy around, and nobody in the media seems to be doing anything to investigate that claim. A couple minutes of research shows it's not really true.
People generally go to the store to buy groceries anyway, so it's not a big deal to pick up a prescription while shopping.