Not that I have any objection to the hive mind thinking Reels and VR is the end-all be-all, I want it to think it's a dead business.
Edit: It’s WeChat. The SV giants are chasing the ubiquity that app enjoys.
The reason why they would want this, in my interpretation anyway, is that there is a lot of product fit to have payments on WhatsApp. The app is widely used outside NA as the communication channel, namely by lots of SMBs that actively use it (see [0], that app is solely used for business owners as it's rather useless for a regular WA user). The monetizing opportunities on WA are deeply tied to SMBs, basically you should be able to operate a business on WA in which case you shouldn't have to go off-app once you get to payment, removing payment-middlemen is probably in the interest of all three parties involved too. Payments are necessary to enable "business over chat", you can also see them working on this with Click-to-WhatsApp/Click-to-Messenger ads and the acquisition of Kustomer. This is all valid for Messenger as well but I think that's more of a TBD, it's yet to prove itself popular for that kind of usage, tho there is a good fit for Marketplace and to compete with Venmo. It's also implemented on Facebook and Instagram for their respective Shops platforms, I don't think there's more to it than that for those.
Just like Apple Pay is a rounding error[1], I wouldn't bet on payments being a significant cash cow, not any time soon anyway, considering Facebook's approach to monetization. IMO it's more about deepening the moat and broadening the utility of the apps, especially WhatsApp as it tries to become something of a communication+commerce+payments super-app for Asia/Latam/Africa (credit cards and phone numbers would be rough to displace in North America and Europe, I sure as hell wouldn't bet on FB overtaking those). A Signal or a Telegram could take over a chatting app (if it somehow reaches, like, 2B people), it would be much harder (as if it wasn't hard enough to beat such a network effect) to take over a chatting app with a built-in suite of features for businesses and a user base that gets accustomed to commercial use of said app.
I could also be entirely wrong, I'm just an idiot that tries to follow the company.
0: https://www.statista.com/statistics/1276030/whatsapp-busines...
1: https://www.statista.com/statistics/1060577/apple-pay-revenu...
Because Facebook's core product is failing, and they should have all hands on deck to try to save it.
Like the pre-google (well, and google search as of now) search engines, being overrun by spam signaled the end of the viability of the product. Either they don't have the resources to defend it, or they don't care. Reason doesn't matter.
The terrible thing is is that it's the easiest solution for me and my friend group to send money via Messenger.
The US has _really_ dropped the ball on any sort of easy-to-use, standardized money transfer. Zelle is the closest thing and it is a joke for every day usability.
https://www.frbservices.org/financial-services/fednow/about....
Punch in the mobile number to the banking app and more often than not the mobile's owner name is displayed.
They’re also rolling out support for phone numbers as identifiers in addition to email addresses but my bank doesn’t seem to support sending to phone numbers (or registering mine as auto deposit) yet.
With UPI, you can connect your bank account (no matter which bank it is) with any UPI based payment app and create IDs which can be shared for receiving or requesting payments. (These IDs are unique on basis of both app and bank).
So I can connect my bank account to gpay and create a new ID. Send them to others who are using gpay or any other UPI app (bank apps also have UPI functionality built in). They can send the payment to the ID (which will be automatically added to my bank). This is instant.
It can also be used for requesting payment by others and I can accept or decline the request.
Alternatively, phone numbers can also be used to fetch the IDs a person has if you have enabled it (it's by default)
I am randomly banned from Zelle for no particular reason. AML misfire, I guess. They won't tell me.
Facebook having another set of datapoints on my personal life does.
I’m surprised it took this long.