I'm a fan of bootstrapping, but it's not always an option. Plenty of opportunities in consumer require a critical mass before you can start making money. These are the kinds of plays that make sense when VC is flowing more freely. For some businesses, it really does take 10 developers plus 5 others working for a year to hammer things out. That clocks in at $2-3 million, which just so happens to be a reasonable Series A.