Is this business viable anymore? Don't we have the Yamanaka factors to reprogram any kind of cells to various levels of undifferentiation? Sounds like an investment with guaranteed zero return at some point in the near future.
Also as ohter say there are public banks for these in many european countries and the cost is ~ $1000 (but they are not available for everyone). There is also a perception that these companies are selling a service that won't be needed - just feeding off the hopes/fears of young parents.