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The pricing page says 85USD/month so I multiplied 85 x 12 x 18 for 18 years storage - I.e. 18,360.

We are paying £100 a year for as long as we want to keep it.

I guess it's like data backups: you don't actually know if you have a good deal until you need to retrieve and use it.

we send parents a stem cell certificate 1 month after birth. so you'd actually know that it's a good deal pretty immediately

If someone else is offering the same service cheaper, then you know it's not a good deal.

For sure. We're 8 years * 85/mo for payments * 12 months per year for 20 years of storage. So much less than 18k