So personalisation doesn't mean that the harvesting or storing is personalised? It just means you are emotionally supportive? Aren't your competitors supportive?
To spell this one out: Branding resonates with different groups of people. If the only brands that are in this space are ones that speak to non-people of color, by definition, the people of color wont see it, and by consequence, they wont have access to the treatments.
This applies to all things. Replace "people of color" with whatever you want. It's why there are "investment app for Gen Z" because the Merrill-Lynch doesn't reach anyone under 50. This is not rocket science, dude.
I definitely don't have any investments in this space, I find it distasteful.
It just goes to show that being knowledgeable about technology doesn’t mean that you don’t have other significant blind spots.
Relevant to people of color because people like me - who are mixed race - will have a harder time finding a donor if they ever need stem cells. So banking their own ensures access