The Official Licensing Site of Albert Einstein

This seems like a total scam, how are they asserting ownership of all things Albert Einstein?

Insanely dishonest.

> The names “ALBERT EINSTEIN” and “EINSTEIN” and the official Albert Einstein logos are either trademarks or registered trademarks belonging to the Hebrew University of Jerusalem. Any rights associated with Albert Einstein, including creations, appellations, copyrights, rights of publicity, photographs, trademarks and characterizations may not be used without permission from the Hebrew University of Jerusalem. Represented by Greenlight, a part of Branded Entertainment Network. All rights reserved.

Right, I'm sure Einstein would want them to own and purvey his "Official logo" and persona. How do we report this? Who would you even report it to?