The cost at established banks was 180 - 300 per year after the initial deposit. Some also separated the stem cells into multiple packets on deposit so you don’t use all of it on one incident, unless you need to. How are you guys better?
We're different because 1. pricing - we offer monthly payments (we have offered annual upon request). When you add up all banks' costs to cover 20 years, we are the cheapest option. 2. We process stem cells manually (by hand), which can yield up to 25% more stem cells than if they are processed with a machine/automatically. Our brand is built around evidence-based personalization. 3. We offer placenta banking, which requires a more advanced lab that we have access to. 4. We have a brand and community behind us. Many parents tell us that they choose us over other banks because we have such personal customer service where everyone feels educated walking into the process of banking and they feel comfort walking out of the process of banking.
As to brand, how does that help?
What kind of personalisation do you offer?
As a brand, it helps because people of color can be most affected by being unable to find a stem cell match. And people of color - on average - have lower income in the US, so having lower prices makes us more accessible.
Personalization happens technically with manual processing. It also happens emotionally because we cater to every single customer to make sure that they feel supported regardless of what their birth plan/unforeseen circumstances are
"Private cord blood banking can be expensive. Depending on the bank, current promotions and whether you're storing cord blood, cord tissue or both, initial processing fees can run from roughly $500 to $2,500, with annual storage fees of $100 to $300 each year thereafter." https://www.nbcnews.com/business/consumer/cord-blood-banking...
I can guarantee we are the most affordable in the industry at this moment.
So personalisation doesn't mean that the harvesting or storing is personalised? It just means you are emotionally supportive? Aren't your competitors supportive?
Relevant to people of color because people like me - who are mixed race - will have a harder time finding a donor if they ever need stem cells. So banking their own ensures access
To spell this one out: Branding resonates with different groups of people. If the only brands that are in this space are ones that speak to non-people of color, by definition, the people of color wont see it, and by consequence, they wont have access to the treatments.
This applies to all things. Replace "people of color" with whatever you want. It's why there are "investment app for Gen Z" because the Merrill-Lynch doesn't reach anyone under 50. This is not rocket science, dude.
I definitely don't have any investments in this space, I find it distasteful.
It just goes to show that being knowledgeable about technology doesn’t mean that you don’t have other significant blind spots.