One way I’ve seen it couched is that the liberals have always owned the cultural high ground by having a preponderance of left-leaning, highly educated individuals in the ranks of the news media and in Hollywood - and that Fox News, Limbaugh, Bongino are an aggressive response to that.
When I talk to my own family members who skew right they talk pretty negatively about the media in general and particularly the NYT or WaPo - but they know and trust me. So I try to explain that many of the folks who work at these places are very similar to me (education, background, thinking) - and that they shouldn’t wholesale discount whatever they publish.