Seems like an especially smart investment. Tycoons purchasing storied media assets usually have to contend with journalistic integrity when trying to push their agenda. Binance will not have any such challenges with Forbes.
https://gigaom.com/2012/01/16/sarah-lacys-pandodaily-launche...
https://allthingsd.com/20120116/sarah-lacy-debuts-new-tech-s...
It didn't last.