I think that at somepoint Google will find itself in a position TV stations found themselves in around 2008-ish; TV stations had created the habbit of cancelling everything that wasn't an instant hit in it's first season. In turn this became a self-fulfilling prophecy because people wouldn't watch the first season. They didn't want to be left out in the cold with some season 1 cliffhanger which was never resolved because the series never got renewed for a second season.
...AND YES I'M STILL PISSED ABOUT FIREFLY!