For those of you reading who are against advertising, do you advertise your abilities and skillsets to potential employers that you wish to work for by sending them resumes and requesting meetings? Or do you just put your work on the internet and hope they discover it on their own? Perhaps for big-giant-recognizable names, the second method could work (just like Microsoft doesn't have to advertise Windows, I'm sure if John Carmack tweets an interest to join some startup, the startup would ping him), but for most people, including me, we have to rely on prettifying our resumes to catch the attention of employers.