The fine is only $100 if your lawyers and legal team work for free.

You must have missed this part:

> The ruling directs the website to stop providing IP addresses to Google and threatens the site operator with a fine of €250,000 for each violation, or up to six months in prison, for continued improper use of Google Fonts.

So, if you feel brave you can challenge some courts on this.

This is basically a 'we are watching you' warning, second time the fine will be different

Yeah, that's definitely a slap on the wrist. But now that website needs to stop doing that, or it would face actual consequences.

GDPR mechanisms are directed at pushing you towards compliance, not getting big payouts. So in many cases you can even avoid any fine if you cooperate on first notice.

It's per claimant. That would be a $15bn Equifax settlement.