Also the more we can model the minds workings, the more some sod is going to exploit that for commercial benefits i.e. advertising, propaganda etc.
I agree. I don't know why but when I read this article and the responses here stating how things can be related and can be measured, I suddenly felt this sigh? disappointment? for 'demystifying the mind'.
Nightmare fuel.
I know we're not there yet, and perhaps we won't ever be, or we'll be there in 10 years, but we don't have to map every single thing in the brain in order to exploit the foundational behavior.
Steps:
1) quantum mechanics
2) semiconductors
3) AGI
4) the machines take over
We're about 100 years into that progression, and we're well into step 2. How many years do we have left? Another 100?
The machines are probably not "foolish" enough to announce themselves to the rest of the universe.
No. There is no greater accomplishment humanity could achieve than to make itself obsolete.