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Comment by marcus_cemes | Hacker News Reader

Fly.io's blog posts are incredible, they really seem to really enjoy what they do and want to share what they've made with everyone else. I love them for that.

I wish that more companies could be like this and skip the corporate BS, it shows that they really have something outstanding to offer.

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> I wish that more companies could be like this and skip the corporate BS, it shows that they really have something outstanding to offer.

The nature of the blog typically cater towards the intended audience.

The CIO of Disney doesn't give a sh*t if the protocol is called WireGuard or OpenVPN or that if it uses AES-256 encryption - he/she wants someone to tell them that their developers are securely accessing their infrastructure. Full stop. If/when Fly gets to that level (let's say $500M in revenue) their blog tone will likely change - their audience is almost primarily developers and startup CTOs...for now.

So Eden sank to grief, so dawn goes down to day.

For better or worse, I can guarantee you that we won't ever write articles for the Disney CIO. Unless I get fired.

Whitepapers. They want whitepapers and magic quadrants.

> we won't ever write articles

> Whitepapers.

I probably should have said "content" instead of blog because I agree 100% with this. Point still stands.

What the OP was referring to will likely become part of an engineering blog. a la : https://codeascraft.com/

Correction, magic kingdom quadrants.

White papers are to CxOs what TED talks are for the uninformed, an easy way to get someone up to speed on a highly complicated subject, and more fool them (meaning the uninformed) if they think it means they are now an expert, which sadly a lot do (think they are now an expert).

I kind of miss the IBM ITSO Redbooks. No idea if they still maintain the same quality today, but in the 90s and pre-internet/google/wiki etc, they were fonts of deep knowledge.

I think their super power here is employing a renowned security expert who is an incredibly good communicator!

(And happens to be a top HN contributor)

I'm pretty sure their experience running an ISP helps too heh.

It's definitely all my talent that keeps this place running. I'm definitely not just a noisy message board guy who got hired after most of this infrastructure was built and deployed and then just proceeded to make a bunch of message board noise about it.

see, this is why the people love reading what you write. keep giving credit but also having fun!

Nit: THE top HN contributor

my goodness, you're right... https://news.ycombinator.com/leaders (edit: by a factor of ~2, no less!)

I like how he decided he should only copyright his comments from years 2010 + Fn.

And they also employ Phoenix framework creator.

A lot of (small–medium sized, tech) companies just don’t have a process to get things out on their blog like this. It might be that only a few senior people have the ability to write posts and they are not interested or busy with other things, or it might be that there is a slow review process for posts that makes writing them unpleasant, or it might be that they don’t want to reveal IP or have an opinion and so have little to talk about. Another company that does a good job of writing blog posts, often timely posts about current (and relevant) events, is cloudflare though their posts have a quite different energy to Fly.io’s.

Yep. Read also: https://danluu.com/corp-eng-blogs/

It think it's the only corporate blog I know of that's on my much-read list (ie. every post goes to the top of the pile).

They really are. Feels like working there would be really fun.

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