I’ve interviewed at four of the five FAANGs, and got offers from three of them, including one of them twice. I’ve interviewed at I don’t know how many startups and midsized companies as well. All the technical interviews are the same. You might get some better interviewers at the bigger companies, but that’s more due to practice on their part. They just have interviewed more people overall, and have asked this question enough times they know the common mistakes.
There’s this belief that FAANG interviews are somehow harder, and you need to study for months to prepare, and it’s not really true. It’s the same MO as the test prep business, but with less obvious metrics for success. (You don’t get standardized test scores to compare, you just get an offer… eventually. Did the interview prep business help? Who knows?)
The interview prep businesses push the specious idea that FAANGs are tougher, and people believe it. (eg Less than 1% of FAANG applicants get an offer! Well, yeah. Do you know how many people apply? A lot. Do you know how many are nowhere near qualified for the job they’re applying for? Probably more than half.) They keep repeating these claims, they end up scaring people into paying for something that’s not needed. That’s the manufacturing demand part.
The low effort part is that technical interview questions and programming puzzles are a penny for two dozen. You give the question and the solution in maybe three different languages (say, JavaScript, Python, and Java) and you’re done. Charge $500 for ten questions, give them a HackerRank link, and you’re done. You’ll spend more on advertising and paid testimonials than anything else.
The interview prep companies don’t focus on the noncoding interviews, because they’re harder to find questions for, and harder to grade. When it comes to personal interviews, you have work with each student one on one to help them talk about their experiences most effectively. That’s high touch. If you’re trying to maximize volume, you don’t do that.