When Private Equity Becomes Your Landlord
propublica.org
propublica.org
When I moved in, the place was riddled with broken stuff. The toilet, sink, dish washer, and washing machine were broken. It took months of email and "support tickets", to get that stuff fixed, I fixed the toilet myself, and let the small stuff slide. Management was almost unreachable and seemed disorganized at the local level. It was totally surreal.
All for the bargain price of 3400/mo. Luckily it was a short lease. This was mid 2020, so I was happy not to be downtown for while, and San Rafael was wonderful, but I was out of that place as soon as the short lease was up. It took them six months to figure out how to cash my final check.
When looking for my next rental, Greystar managament was an instant deal breaker, and I would recommend avoiding at all cost.
That said, these guys look like scum - but I've seen nongreystar crap properties as well.
One thing - I wish review sites would not let them change names and start fresh on reviews for a property at a given address.
Also, maybe in lower COL areas than SF bay it might be easier for them to source labor and services at a cost they were willing to pay. They kept saying it was because of covid, but my previous and following landlords both managed to provide basic essential services like legal mailboxes and working toilets. ¯\_(ツ)_/¯
You can even see they rebrand them every 3-4 years to get rid of bad reviews...
The "Name on the building", as it were, represents a valuable lever for the public to identify and hold to account the management that makes their lives hell. Whipping up a new legal fiction, changing faces, but keeping the same people at the top needs to not be as trivial as it seems to have become, especially if the Courts are treating these entities as distinct instead of as a wrapper or veneer on the same rotten core.
Let's be honest here, it will all come down to cheaper costs, which inevitably will impact quality.
But because the alternatives are clear - either have a roof over your head or go homeless - there is no incentive to maintain quality at the expense of larger margins.
This is essentially what happens with healthcare. You cannot just opt-out of it if, thus terrible but cheap practices will always exist, and people will die as a consequence of this.
I worry we might see the opposite. Someone will be convinced the "solution" to the housing crisis is to just remove citizen ownership of housing to begin with.
That is literally "corporations buying residential housing."
It may be different than the ones in this story, but that's where the challenge in the law will be - how do you forbid/discourage one type of corporate ownership vs another type?
As soon as you have groups pooling money to snatch up land to rent, you sort of destroy one of the big draws of the American dream, because in the end, the market will adjust to the whims of the conglomerates instead of the lone citizen.
This is exactly the outcome he was trying to avoid.
The people could get together and make laws to protect themselves, and there's some whispering of this with recent attempts to form unions and so on, but against the political might of the rich, the people don't look to have much of a chance.
The "solution" that I found was to move into a highrise with ludicrously high profit margins. At that point, the incentives flip back over, because property managers are afraid of killing the golden goose. Sure... tripling my rent isn't exactly the smartest decision that I've ever made, but it sure as hell solved the problem!
I have been I have been in many of their apartments and know friends who live there. They always seemed very nice, well-maintained, with very helpful staff.
I wonder how much their not being a private equity company contributes to that.