I remember very distinctly watching an article - well, the ideas core to that article - he'd written percolate from New Republic to The Atlantic to The New York Times over a period of about a month. What was interesting was that in his original article, the concepts he presented were presented as radical, and as a thought experiment. By the time it made its way down to the NYT a month later, those same concepts were presented as obvious solutions that "both sides" should agree on as a matter of course, and any disagreement was just intellectual folly.
The conversation about these ideas had already happened on Twitter; NYT was just reporting the score.