JPMorgan Estimates Bitcoin’s ‘Fair Value’ at $38,000, 12% Below Current Price
bloomberg.com
bloomberg.com
I thought the fair price is whatever one's willing to spend on it.
If one does a bunch of research that indicates that a stock will increase in value, it is common to buy the stock then publish the research. Anyone swayed by the assessment may buy the stock increasing its value.
The same logic applies to shorting a stock.