Ask HN: What should I do with my content site?

I have a web property that generates 200k impressions on Google with about 3k click-through to various pages (monthly). I have no idea whether that is a lot or a little, and whether I should care about this number or maybe even try to monetize these clicks in some way. Can someone provide a reference point? Is it worth growing, and if so, what is the target where something interesting could happen? Thanks!