Based on a quick scan of glassdoor, I'd guess most of the people are in sales, customer support, bike repair/delivery, etc.
"cutting 2,800 jobs, including approximately 20 per cent of corporate jobs at the New York City company."
The headcount figures for January before this announcement were:
3281 - US
283 - UK and Germany
71 - Taiwan
Thanks for the correction!
I have to wonder what on earth those other 2800 people were doing?
I would expect a company like Peloton to have a workforce of around 700-1200 people, just based on the market they're in.
20% of that in Manufacturing, Manufacturing Engineering, and Logistics 40% of that in Operations (web, sales, marketing, productions, IT, etc) 15% of that in finance and accounting cost centers 25% of that in management, supervision, product management, general executives.
I guess if they had showrooms or retail operations that number might make more sense, that could add an additional 20-150 people per store (retail is headcount expensive - and how expensive varies based on square footage and desired customer experience).
Their headcount certainly surprised me for a cycling on the internet company :)