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cm2012

I find fulfillment from solving hard problems through my own cleverness. I wouldn't work on something that hurts people but I also don't care about the end results beyond proving to myself that I can.

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What kind of hard problems, may I know?

In my case I'm a direct response marketer, so it's finding ways to maximize volume and decrease cost per customer acquisition in very competitive spaces. A very different thing than what most developers would think of as a hard problem.

I find direct response marketing fascinating because in a way its discovering truth - not what people say the want, but what they actually take action on.

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